If you want your readers to act in your favor, then Call To Action is must in your website. So, here we are with 8 proven strategies for an effective ‘Call To Action’.
If you are designing your website on your own on any template based platform, then be aware! Have your selected design is focusing on call to action or it is lost in your overlooking theme?
Call to action is not only important for Ecommerce Website Development, whether you want your users to fill any form, signup for your news letter or spare their time on your site, you need to have strong Call to action strategy.
How to make these CTA strategy more effective? Here are some sweet proven techniques for effective CTA.
1. Build the foundation for your Call To Action
Before user is willing to perform call to action, he would like to know why he should perform it? What will be his benefit by performing the call to action.
So, before you ask them to react on your call to action, identify the user’s problem and let them know that how your product can solve it. You need to give them a reason to react on your call to action.
Let me give you an example of strong call to action. In Facebook, getting the signup form filled by new users is Call To Action. The advantage of joining Facebook is you can join the huge community and stay connected to people for free.
It’s free and always will be.
2. Design the website with user’s perspective
By user’s perspective, I mean you should consider the user friendliness of your website. Before designing the website, you should think about all the phases from which the user will go. For example, for an Ecommerce website, a customer will search for a specific product. So, product should be easily searchable and available.
Will your customer want to compare the features of some products? Then this option should also be available easily to the users in your website.
3. Offer something extra
It’s human tendency that we like the thing which comes free. So, sometimes you need to make the deal more sweet to compel your users to complete the CTA.
You can offer something free which can act as a branding factor for your business and tantalize your customers as well. Like a T-shirt printed with your company’s logo or anything like this.
4. Don’t overwhelm your users by CTA
Too much of call to action in a single view or single page can make the user confused about which action to perform first. For example, if in your website you are giving three CTA like ‘Create Logo’, ‘Edit Logo’ and ‘Purchase Logo’ then user will be confused about the order of actions. So, you can give the CTA of ‘Purchase Logo’ once the user has created or edited logo.
5. Provide proper instructions
By providing instructions to your users I mean, use verbs where you are putting your CTA. Amazon is the best example for using this strategy. They have CTA like, “Add to cart”, “Add to wishlist”, “Sign in” or “Checkout”. The CTAs should be placed at the same place on every page so it will be easy for the user.
6. Fix your CTA on right position
The quality of your CTA matters but simultaneously, the position of CTA also matters. If you will put your CTA in a place on website where user can’t reach easily then it will be total wastage.
Ideally, the CTA should be kept on the top of the website in the central position. So, visitor of your website can focus directly to the CTA without any distraction.
7. Avoid cluttering around CTA
Don’t overload your page with stuff, it will distract the user from Call to Action. Keep some space around the Call To Action part. So, it will directly attract the visitors there.
8. Have CTA on every page
Don’t limit your call to action to your home page only. Have CTA on every page of your website. Have small CTAs on every page which ultimately lead you to your ultimate goal.
If you will limit your CTA to home page, then there are chances that user will change his decision to perform on CTA at last moment.
An effective call to action is the main key of a successful website. If it is done well, then it can lead you to the great Return On Investment (ROI). It is an essential part of any business site. With the help of current tools available, you can check whether your design supports call to action or not.
In addition of analysis, you can ask your loyal customers how they feel while using your website.What kind of changes they would like to have in order to make their task easier. At last the ultimate goal is to make your users perform the Call to Action.
I hope this article will help you to increase your Return on Investment via call to action. This tips will be surely working in normal conditions but though you will learn more via your own experience.
Feel free to share this article with your friends and partners.