SEO vs ASO
As the number of mobile phone users is increasing day by day on a global level, Apps have tended to become new marketing platforms for businesses around the world. As we know optimizing websites for a Search engine is crucial in the same way, optimization for Apps has also become a must needed task to sustain in this competitive market. Before we get into the difference of SEO vs ASO let us first understand the meaning of each. There are n numbers of SEO Service Company in India, but the ratio of ASO Service Company is comparatively very low.
SEO- is the short form of Search Engine Optimization; it is used to optimize all the websites in a search engine. While, ASO- is the short form of App Store Optimization and it is generally used for optimization of mobile apps.
Difference: SEO vs. ASO
One of the basic difference between these two is that there are some key aspects of ASO that are distinct from SEO which highlights where we stand in the battle for optimization. They include all these below mentioned points:
User behavior:
These differences can’t be termed as a crucial point of difference, but yes it is a point of difference. When any user in an app store makes a search, they tend to display different behavior and even expect different results when they find for any search engine results.
Search explanation varies:
When making any search in an app store versus that of a web browser, there is a difference between these two that how the user will do it. We can make it clear that the user searches in a different viewpoint when he or she searches on the app store than when the same user is making the same search on the web.
Recent Trend:
There is no point of a question arising that the trends in web search and in-app search both are equally used to optimize results for the user. But we should say the trends in both web search and app search are usually very different.
For conclusion, we can say that instead of simply focusing on the battle between the two, it is better for an SEO service company and ASO service company to go hand in hand and understand all the user needs as well. Because at the end it is SEO Service Company and ASO service company who will judge the intensity of difference between the two.
