Journey from Small Retail Outlets to Big Ecommerce Websites in India
Before a decade or so when one needs to buy an item, he/she would immediately rush to the nearest store, pay for the item and get it. But now the scene has completely changed not only in India but throughout the world. Now in India, after the campaign of Digital India, we can say that it’s a booming period for all the Ecommerce websites.
Now want to buy an item? Open an Ecommerce website, surf for your product, book it online, pay for it online or through COD (cash on delivery) option and get your within a day or two. This is what we call as digitization. But still in India out of the total population more than half of the population believe in traditional method of buying a product i.e., prefer to purchase at local retailers’ stores. The route cause behind it is simply the trust factor. People in India tend to have less trust in online products because they fear to get true value for what they pay. And thus it is a tedious task for all these online platforms to create a new and easy venture to reach such an huge mass who has still not opted for Ecommerce.
One of the biggest advantages of these Ecommerce websites in India is the pan-India service rendered by them, which is impossible for retail stores. Looking at the recent trend of Ecommerce websites more and more IT firms have come up who render service of Ecommerce Website Development in India. This IT firms are not only from India but even many foreign IT firms have set up their branches for Ecommerce website development in India.
Many gigantic industry leaders are looking to amalgamate the best of both forms of retail and online market. But on the other hand online businesses are increasingly charting out strategies to create an offline presence through physical stores to reach the remaining consumers in both metro cities and sub-urban regions of the country. What made these industries think like these is the believe that their product lines are such that customers prefer a real interaction with human seller over a virtual market.
Thus, we can now say that the Ecommerce website development in India has a vast job to do for the young and developing nation.